An insight into the understanding how the public sector works is a major advantage when selling into that sector.
Geoff Yale has over 20 years experience as a qualified buyer holding posts as a senior buyer in buying departments at public sector organisations in a Local Authority at Lancashire County Council and in health at the National Health Service.
He has over 15 years experience in sales, selling to the public sector, holding posts as National Sales Manager in the specialist vehicle leasing and contract hire market at Automotive leasing / Leaseplan and as a Senior relationship manager at Alliance and Leicester Commercial Finance Santander Commercial Bank.
This puts him in a unique position in both understanding what the public sector demand both with a tender and subsequent management of a contract and being able to advise on the sales strategy and commercial aspects of a tender submission .